Client: Utah Jazz

The project consisted of a website and photo-shoot for C.J. Miles of the Utah Jazz. The site will allow fans to stay in touch using social media services, online updates and will be a gateway into C.J. Miles All-star Foundation website; which focuses on teenagers finishing school and also providing basketball camps around the US.

This project involved photographer (Kamran Khan) who produced the photography with me providing the Art Direction.

Visit: www.cjmiles.com

currently the All-star charity web site is under-development.

Client: Lorinczi Jewelry

Lorinczi Jewelry wanted to extend its presence on the web, starting with a facebook designed app. The page is designed to showcase the top sellers in each collection.

With the massive sales of the Apple iPhone, Lorinczi Jewelry also commissioned an iOS design with a focus on direct customer sales.

Client: NY JETS

Photo-shoot for New York JETS player James Ihedigbo profile website, www.jamesihedigbo.com. The site will allow fans to stay in touch using social media services, online updates and will be a gateway into Ihedigbo’s HOPE Africa Foundation website (www.hopeafricausa.org).

This project involved finding make-up artist, stylist, booking locations and the right photographer (Kamran Khan) to execute the reference material provided by the client. On set, working with James was a pleasure, as he was able to take direction easily and even provide other styling options. I later worked with Kamran extensively on post production experimenting and finalizing on the images below.

Visit: http://www.jamesihedigbo.com/

Client: WGSN

E-mail design for WGSN. The template was used briefly; letting user’s sample free report’s online. The service was canceled due to changes in market strategy.

Client: TMB

TMB, is a luxury lifestyle, travel, and entertainment brand, which is focused on the production and development of lifestyle entertainment and event-based travel promotions including Men’s Magazine style photo shoots, internet broadcast television, and marquee celebrity-hosted events in premiere nightlife venues, destination resorts, and casinos around the world. These partners include The Atlantis Resort & Casino, Paradise Island, Bahamas, which hosted two FHM Weekends.

After working with TMB during my time as Art Editor at FHM; I was giving the opportunity to design a layout that would best fit the brand, intuitive navigation, and generate ad revenue. The layout is designed to be themed over a CMS (content management system) making it easy to update and maintain. The design features google ad sizes with an ability to offer re-skin services as well as road blocks—advertisers purchase every ad space and re-skin, this can also be attached with exclusive promotional articles ex: TMB w/ Jaguar and Iron man re-skin’s above.

TMB is still under development with Rebel Travel’s, it’s parent company.

Client: Personal blog

Personal blog designed and developed to share my thoughts and interest with other designers.

Visit: www.storyofarealboy.com

Client: WGSN

Trend boards showcasing Illustrations and seasonal colors

Flyers, brochure, illustrations, promotional items and environmental design were created to showcase WGSN’s, a fashion forecasting service at the MAGIC Trade show in Las Vegas.

Client: HOPE Africa

New York Jets Safety James Ihedigbo established the HOPE Africa Foundation in 2008. The organization strives to improve the educational landscape of underserved communities in Africa by providing educational resources and assistance to students. The word HOPE serves as an acronym of the foundation’s mission: Help Our People Excel. The foundation directly impacts the public welfare of Africans through a variety of initiatives including scholarships to top-ranked universities in the United States; direct funding in education, agriculture and community development projects; as well as tutoring and mentoring programs.

Hope Africa’s core principle of leadership development is exemplified through its international student exchange program that allows American students to receive hands-on experience abroad in African community service and development projects during their college tenure.

I worked closely with all members of the board to design and develop(CCS) the web site; along with the trademark.

Visit: www.lowfatgraphics.com/hope

Client: Personal

Originally Remixed is a personal project about visual composition and typography. Poster is currently sold out.

Client: Axis Denim

New York based Axis Denim is a global design & development company.

What sets Axis aside from it’s competitors is that it is also a manufacturer with fabric mills, laundry & sewing facilities.

Design Brief:
Design a Logotype and Icon; that conveys manufactured goods, with a comprehensive understanding of their clients; that adjust to the specific individual needs. Axis Denim is the only ‘true’ global denim manufacturing company in the world, with resources in China, Japan, Italy, Turkey & in the US; Los Angeles, CT, & New York.

Logo Development

Sketchpad:
The sketches illustrate different directions for the logotype. The mission was how to convey the passion Axis Denim has for its product within the design clearly and effectively as possible. It was challenging to portray this concept without some cliché denim reference or some funky typeface. I prefer to stick to a few timeless type choices unless the brand calls for it, otherwise loud or too expressive type choices are like an uncomfortable pair of fancy shoes; they might look great for dinning out with friends but I wouldn’t wear them every day. We had about 3 rounds of sketches until I hit on the idea of the “is” concept. Axis “is” Denim; it was simple, playful and memorable.

Typeface Selection:
Once the direction was established for the logo, I experimented with different typefaces that would convey the message clearly. This took quit a few runs, I felt some had potential and the client was happy with most of the selection; I wasn’t. I wanted something that was a more elegant, a bit more creatively threatening to its competitors while retaining a clear message from end-to-end. I decided to go with Adobe Garamond Pro; Garamond’s letter forms convey a sense of fluidity and consistency that is on par with what Axis Denim represents.

Color:
The color selection was based on reference images provided by the client. They wanted to incorporate stylized black and white photography, with their references of Asia, along with an industrial vintage feel. I use a tool provided by Colour Lovers, called Photocopa; It turns photographs into color palettes.

Icon Development and Type Placement:
I normally design an Icon and logotype together, but in this case they were done weeks apart due to some changes on the first brief. We wanted to have a symbol that would follow the design brief but would be used on smaller collateral; where the logotype would just not fit. The above are some of the directions that led to the final icon. The Ensō symbolizes a moment when the mind is free to simply let the body/spirit create in buddhism. The weaving machine was used to support the idea of manufacturing/sewing etc. Both references supported the idea of creation.

Collateral & Packaging:
Business cards and package labels/hang tags were all printed on recycled cardboard paper. The packaging idea came from some items I ordered from Amazon; not by the items but the box itself. It showcased the concept of manufactured products. Hints of yellow were used as elements in the design. In Chinese culture yellow signifies neutrality and good luck. 2 sets of business cards were also created, but due to manufacturing cost, we decided to follow more traditional standards. Internal tags were also created using a fabric from potato sacks and other raw garments.

www.axisdenim.com

Conclusion:
This was a great experience and fun project. I was very fortunate to get the chance to help brand a denim line. It was pretty huge in scope and new collateral is being produced everyday; but the joy of seeing my work in stores is well worth labor. Thanks to a great team of photographers and copywriters that helped keep this project on track. The website was developed in collaboration by Shannon Farrell of Cracked in the Cranium.

Client: NYCB

Promotional poster for NEW YORK CITY BALLET 2009 Winter Gala, located in Lincoln Center, New York. The concept was to bring a synergy to the type and dancer.The poster is Tabloid size, 1 color. Two main typefaces are used throughout – Futura Light and heavy weights (for the headings, right text ” Gala” and body) and Bickham Script Pro (for the text “The”)

]]> http://www.lowfatgraphics.com/?feed=rss2&p=39 0